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What is Reduce?

This is the first and most important act you can take to prevent waste before it starts. Think about the environmental impacts of a product, its content, and its packaging before buying it.

Here are some ideas:

• Purchase items in refillable containers and buy in bulk whenever possible.
• Bring a cloth bag when you go shopping. The best answer to the well-known question, "Paper or plastic?" is: "I brought my own bag!"
• Conserve paper by making double-sided copies, sharing information via email, and avoiding unnecessary printouts.
• Eliminate unwanted mail. You can remove yourself from most national mailing lists by contacting the Direct Marketing Association's Mail Preference Service online at www.dmaconsumers.org/consumerassistance.html.